Who we are

Do you have a project that needs a specific typographic voice? That’s our favorite kind of puzzle. Whether we’re drawing you a custom font from scratch or tweaking one of our existing library fonts, we approach it the same way: as a collaboration between us. We’ll start by listening to your story⁠—⁠the vision you have for how you represent yourself to the world, and the audience you want to reach. From there, we will continue this dialogue throughout the design and development phase to make sure the type doesn’t just fit your project, but feels like a natural part of it.

To make sure we’re always on the same page, we keep the process transparent and inclusive; after our initial conversations, we begin the design process by sharing initial drafts to establish a clear direction together. Once we’re aligned, we check in at set stages, sharing beta fonts and detailed progress updates. This isn’t a ‘wait and see’ process; it’s an open dialogue designed to give you complete confidence at every step. Whether we are working on larger projects for Netflix, or smaller projects like a limited character set for a Sky TV documentary, we always follow this process of transparency and open collaboration, because we believe the best results grow from a shared sense of ownership and trust.

Finally, we believe that authentic and effective typography must be rooted in deep cultural understanding. If your project extends to a writing system outside of our direct expertise, we see this not as a limitation, but as an opportunity to deepen our collaborative spirit. In such cases, we will partner with trusted type designers who bring a lifetime of native familiarity with the script. This ensures every character is crafted with the nuance, respect, and authenticity your intended audience deserves. For us, it’s the only way to guarantee that your message not only reaches, but truly resonates with your global community.